As you may have guessed from the sidebar over here (-->), I have decided to take this show over to the Wordpress platform. There are several reasons I have decided to make this move.
While developing the web component of my venture at http://www.buildingmoxie.com/, a Blogger blog presented a quick and easy way to manage the content I hoped to generate for/through the site. At the time, I had a few ideas about what I might cover using my blog. Unfortunately -- I found quickly that the variety of topics I ended up writing about spilled out beyond one simple, and centralized, location. So . . . as need arose, I created the additional extensions for Home (work around my house), for Jobs (work on other people's houses), and for the 'Hood (stories about houses and people near me).
For the last year, I posted on average one article a week to one of these places. But while traffic to the landing location AOM grew, my numbers in the auxiliary buckets remained somewhat flat. My assumption . . . perhaps you and others simply may not have known those other destinations also existed.
So with the long and the short, I am moving to Wordpress for their tabbed scalability (through both pages and categories) and for the ability to unify all of my content under one harmonious domain.
What's in a name?
During this process, I am taking the opportunity to rename and re-brand the blog. While I, of course, love both the phrase "agents of moxie" and further the way the word "agents" plays several meanings, it has in some regard failed largely to accomplish one primary goal. That is -- unless you found me through my website, you and others may not have noticed that this blog is in fact attached, and is meant to serve, my budding home improvement business.
While fun and flirty at first - "agents" had to go (at least as the domain name); enter, now, Building Moxie :: the Blog. The word "Building" hints that my business and my blog may have something to do with . . . well, construction, and it helps reinforce my brand as a whole.
And what will you find at
In re-designing, I hope to come up with a snappy tag phrase that tells every visitor what they might find there (here). Something that says, "You are visiting the site of an aspiring entrepreneur." In visiting, you'll find content written by an analyst turned week long warrior -- who with some formal training has made his way through many, many home improvement projects using information collected not only from magazine articles, books and online resources, but also through the everyman's weapon of choice -- trial and error.
I mean -- I am actually to the point where I am considering a professional career with it! Am I crazy? A do-it-yourselver gone mad, and it, I feel, offers a unique, from-the-ground-up perspective of the industry.
And there you are - the theme, at least the one I am toying with -- "An end user's view to home (no, strikethru) life improvement." You'll find material on and from the agents of moxie, still, the full array: a person or business authorized to act on another's behalf; a natural force or object producing or used for obtaining specific results; Grammar. a form or construction; and so on.
I welcome you to come visit now, as I rework the blog in broad daylight. I will be noodling new sections and hopefully testing a new "thing" in the coming months. In the future, and when the re-design is complete, I hope you will return to read and leave comment.
I am always available at jb@buildingmoxie.com. Thank you all for your support and BMoxie BMore!
ps -- Oi! This time of year is really slowing this process down. Happy Holidays all! And If you are so inclined, feel free to contact me about becoming a sponsor and/or an advertiser; just sayin'. Thanks. jb

